Sep 2, 2026
Drew Estate Celebrates 30 Years
Drew Estate is celebrating its 30th anniversary with new limited-edition cigar samplers, a consumer rewards program, and another unusual Liga Privada creation headed to Drew Estate events.
The company announced the new products as part of its DE30 anniversary celebration, marking three decades since Drew Estate began its journey from a small cigar kiosk in New York City to one of the largest and most recognizable premium cigar manufacturers in the industry.
At the center of the announcement are two limited-edition three-cigar sampler packs featuring previously unreleased vitolas from several of Drew Estate's most popular brands.
DE30 Box-Pressed Feral Flying Pig Sampler
For fans of Drew Estate's unmistakable Feral Flying Pig vitola, the company is putting a new spin on the format by introducing it in a box-pressed shape.
Each cigar measures 5 3/8 x 60 and the sampler includes:
Herrera Estelí Brazilian Maduro Box-Pressed Feral Flying Pig
Undercrown Maduro Box-Pressed Feral Flying Pig
Liga Privada H99 Box-Pressed Feral Flying Pig
The DE30 Box-Pressed Feral Flying Pig Sampler carries an MSRP of $49.
The traditional Feral Flying Pig has long been one of Drew Estate's more recognizable specialty shapes. The large figurado is closely associated with the Liga Privada Único Serie, making the move to a box-pressed version an interesting variation for collectors and longtime Drew Estate smokers.
DE30 Supremas Sampler
The second release introduces another new format, the Suprema, a 6 x 50/54 figurado.
The three-cigar DE30 Supremas Sampler includes:
Liga Privada H99 Suprema
Herrera Estelí Habano Suprema
Nica Rustica Adobe Suprema
The DE30 Supremas Sampler has an MSRP of $39.
Both DE30 sampler packs are expected to begin arriving at Drew Estate retailers in late September 2026.
Production totals have not been announced, but both samplers are being released as limited editions.
Drew Estate currently does not plan to offer any of the six cigars individually.
The samplers are also not expected to be available in California.
Drew Estate Launches DE30 Rewards
The cigars are only one piece of Drew Estate's anniversary celebration.
The company is also introducing DE30 Rewards, a free consumer loyalty program designed to reward cigar purchases, retailer visits, event participation and interaction with Drew Estate throughout its 30th anniversary campaign.
Participants can earn points in several ways, including qualifying Drew Estate cigar purchases.
Customers will receive five points for every $1 spent on qualifying Drew Estate cigars by scanning or uploading their receipts through the program.
Additional opportunities to earn points include:
Checking in at participating Drew Estate in-store events
Purchasing Drew Estate cigars during participating events
Engaging with Drew Estate through social media
Purchasing cigars from different Drew Estate brands
Completing additional activities offered throughout the anniversary campaign
Purchasing either of the new DE30 sampler packs will also earn consumers 250 bonus points through a code included with the sampler.
Those points can then be redeemed through the DE30 Rewards program for anniversary merchandise and other items that will not be sold through normal retail channels.
Rewards are expected to include DE30 apparel, backpacks, ashtrays, limited-edition merchandise and hand-painted artwork created by Drew Estate's Subculture Studios.
The points-earning portion of DE30 Rewards is scheduled to run through March 31, 2027, with participants able to redeem accumulated points through May 29, 2027.
Consumers can preregister for early access to the program through September 8, 2026.
Liga Privada Tres Serpientes Coming to Drew Estate Events
Drew Estate also has something new planned for Liga Privada fans attending company events.
The Liga Privada Serie Único Tres Serpientes is the company's first Liga Privada culebra.
A culebra traditionally consists of several thin cigars twisted together while still pliable. Drew Estate's version consists of three cigars measuring 6 1/2 x 43, twisted and tied together into one unmistakable package.
The Tres Serpientes uses an H99 Connecticut Corojo wrapper along with tobaccos associated with the Liga Privada H99 blend.
The release is being positioned as an event-only cigar, with Drew Estate beginning to feature the Tres Serpientes at select in-store events in September. Drew Estate's own event listings already reference the limited H99 Tres Serpientes appearing at locations around the country.
The three-culebra package carries a reported MSRP of $160 and is expected to remain available at Drew Estate events through December or while supplies last.
Thirty Years of Drew Estate
The DE30 campaign commemorates a remarkable transformation for the company.
Drew Estate's story began in 1996 with founders Jonathan Drew and Marvin Samel selling cigars from a kiosk at New York City's World Trade Center. Jonathan Drew later relocated to Nicaragua, where the company began establishing the manufacturing operation that would eventually become La Gran Fabrica Drew Estate in Estelí.
Over the following three decades, Drew Estate built a portfolio that includes brands such as Liga Privada, Undercrown, Herrera Estelí, ACID, Tabak Especial and Nica Rustica, while becoming known for unconventional marketing, distinctive cigar formats and its Subculture Studios artwork.
With DE30, the company appears to be leaning heavily into all three.
Collectors get new versions of familiar cigars. Retailers get limited products tied directly to the anniversary campaign. Consumers get a rewards system designed to keep them engaged with Drew Estate brands and events throughout the next six months.
And for Feral Flying Pig fans, there is now something cigar smokers probably didn't realize they needed until Drew Estate made one:
A box-pressed Pig.
Drew Estate Joins ChiTown Cigar Podcast September 15
ChiTown Cigar Podcast will continue the Drew Estate conversation on Tuesday, September 15, 2026, when An Phan, Brand Director for Drew Estate, joins the show. The episode will feature a closer look at Drew Estate, the company’s 30th anniversary celebration, upcoming releases and what is ahead for the brand.
Adding to the celebration, ChiTown Cigar Podcast will also give away a truly unique piece during the live show: a one-of-one Subculture Studios 40-count cigar travel humidor case. The custom piece will be awarded to one viewer during the broadcast, making the September 15 episode one Drew Estate fans and collectors will not want to miss.
ChiTown Cigar Podcast airs live at 7:30 p.m. Central.