Nov 19, 2025
NEW BRANDING FOR ICONIC JERICHO HILL CIGAR LINE
Nashville, TN — Crowned Heads, the boutique cigar company known for its craftsmanship and music-inspired storytelling, today announced a major rebranding of its acclaimed Jericho Hill cigar line. This evolution aligns Jericho Hill with the contemporary packaging style now shared across Crowned Heads staples including Mil Días, La Imperiosa, Broadway, and Tennessee Waltz.
Originally launched in 2014, Jericho Hill quickly earned a strong following for its homage to Johnny Cash’s performance of “Cocaine Blues” from the legendary 1968 At Folsom Prison recording. The new look reflects Crowned Heads’ ongoing portfolio refresh aimed at connecting with the next generation of cigar enthusiasts while ensuring a stronger and more distinct presence at the retail level.
“For me, Jericho Hill has always been more than a cigar,” said Jon Huber, Crowned Heads President & Co-Owner. “It’s a salute to an American icon and a story rooted in rebellion and redemption. The blend itself was our riff on a well-known ultra-premium cigar—one I won’t name—and our goal was to deliver that level of quality at a more accessible price. With the new branding, we hope more consumers discover what we believe is one of the finest blends in our portfolio. The look gets a major upgrade, but the cigar remains exactly the same.”
Produced at the renowned My Father Cigars S.A. factory in Estelí, Nicaragua, Jericho Hill will continue to be offered in three formats:
OBS – 4 ¾ x 52
Willy Lee – 6 x 54
Jack Brown – 5 x 56
Each size will ship in 21-count cabinet boxes.
The newly rebranded Jericho Hill begins shipping to retailers this week.